Well I’m back home now in Orlando, home for the winter break. I was cleaning my room today, and realized that I have a TON of Quiksilver things: everything from stickers to hats to shirts, keychains, buttons, pens… it’s crazy. And all of this was from before my internship. So what is it about this company? What makes Quiksilver so great that, for the last seven years, I have bled Mountain and Wave?
That’s it. It’s the mountain and the wave. It’s what the brand stands for; what the company was founded upon, and its continuing commitment to the board sports lifestyle. It’s a family. It’s chill. It’s adventurous. It’s innovative, creative and fun. Think about it: a couple of guys wanted to do what they love, so they made some technical boardies — the first of their kind — and sold them to surf shops. The business took off, and they made an incredible business out of their passion. And it turned into the first corporation of its kind — the leader in action sports. Quiksilver continues to innovate. At its roots, it is made up of all of us — a family of action sports enthusiasts.
This week, I started working at the Quiksilver retail store at the Florida Mall. I wanted to spread the stoke that is Quiksilver. But now, something that I am learning is the retail side of the business. No matter the brand — no matter how genuine, real, exciting, creative, innovate or inspiring the brand is — it cannot be successful if it is not successful at the retail end. And just like Alan Greene and John Law did over 40 years ago, I am selling a product. It’s a brand I believe in. It’s a brand I truly believe is at the forefront of the industry. So now, rather than learning from the corporate end — all the marketing meetings, the brand book, the direct to market plan, new design concepts — I am learning direct at the consumer level. I am meeting the people that Quiksilver markets to, the people that Quiksilver listens to. I am working directly with the people that drive the business of the industry. It’s an exciting place to be.