Synergy.

Synergy. No, I’m not just talking about energy here. Synergy is tapping into the full potential, tapping into the “what can be.” Instead of the parts of a system working separately, every one needs to be actively engaged — actively participating. Once every aspect is in complete unison, working together for the same goal, monumental feats can be accomplished. We can go beyond the task, beyond just doing. We can change whole concepts and venture into all new worlds of possibility.

I received a fortune cookie the other day: You desire to discover new frontiers.

Think about that statement. Think about what it is really saying. New frontiers are out there, waiting to be discovered. It is up to us to take this leap of courage, this leap of faith and determination. The possibilities can be realized. They can be realized only by using one thing: synergy.

It is synergy that we need to practice in public relations. We need to build trust and relationships. We need to empower one another, encourage creativity and allow change to happen. When we do this, when we act synergistically, we will discover new frontiers. We will work as a team and become the frontier, taking it from the vision to the reality.

Get out there. Be synergetic. Envision your future and claim it.